“George always tries to expand his knowledge and he is never happy with what he knows. Be like George.
STEVE MASTERS
Who am I?

Imoved to Portsmouth, UK at the age of 19. That was back in 2002. Time flies! Originally came to England for my studies. I fell in love with the city and decided to stay for good.
Professionally, I have more than 15 years of experience in marketing and for the past 8 years I’ve been focusing on digital and search marketing. Two years ago, I found interest in AI and machine learning, and since then I explore the field aiming find new ways to combine these two principles, marking and AI.
As a person, I love travelling and driving. If I am not in Portsmouth, you will find me somewhere in Europe with my partner and our beagle, Duke. I am a huge geek. Technology is my thing. But I have some common human interests as well. I like food, photography and playing the guitar.
Originally from Thessaloniki, Greece. It’s been a long time since I left my home city. Even though I miss it, during the past 17 years, I got 3 university degrees, worked with and for many companies across Europe. Participated in events in China and America. Designed and launched several products and for the past 2 years, I work as a Head of Data Science at Vertical Leap.
Articles
YOU WILL FIND ARTICLES RELATED TO THE WORK WE DO AT VERTICAL LEAP. ALSO, I PUBLISH CONTENT FOR PERSONAL PROJECTS AND TOPICS OF INTEREST.

November 2018
Data science for marketers: Part 3 – Predictive vs prescriptive analytics
Data science for marketers: Part 3 - Predictive vs prescriptive analytics How much would you like to know [...]
Data science for marketers: Part 2 – Descriptive vs diagnostic analytics
In this series, we previously talked about the essential steps you should take before starting your big data analytics [...]
Data science for marketers: Part 1 – Getting your data ready
Data science for marketers: Part 1 - Getting your data ready Clearly, big data is not a fad. It’s [...]
May 2018
How to build a buyer intent model with keyword classification
How to build a buyer intent model with keyword classification To understand the performance of a website and [...]

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