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Data science for marketers: Part 3 – Predictive vs prescriptive analytics
Data science for marketers: Part 3 - Predictive vs prescriptive analytics How much would you like to know what your customers are up [...]
Data science for marketers: Part 2 – Descriptive vs diagnostic analytics
In this series, we previously talked about the essential steps you should take before starting your big data analytics programme – see part 1: decide [...]
Data science for marketers: Part 1 – Getting your data ready
Data science for marketers: Part 1 - Getting your data ready Clearly, big data is not a fad. It’s a competitive advantage most marketers [...]
How to build a buyer intent model with keyword classification
How to build a buyer intent model with keyword classification To understand the performance of a website and identify areas ripe for improvement, [...]
Four ways data visualisation can help marketers
Four ways data visualisation can help marketers Our brains are wired to process visuals more efficiently and at a faster pace than text. [...]
Three great examples of data science in marketing
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