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  • Data science for marketers: Part 3 – Predictive vs prescriptive analytics

Data science for marketers: Part 3 – Predictive vs prescriptive analytics

By George|2019-01-20T17:41:54+00:00November 28th, 2018|Data Science, Thought Leadership, Vertical Leap|

Data science for marketers: Part 3 - Predictive vs prescriptive analytics How much would you like to know what your customers are up to and what kind of nudge they need to convert? [...]

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  • Data science for marketers: Part 2 – Descriptive vs diagnostic analytics

Data science for marketers: Part 2 – Descriptive vs diagnostic analytics

By George|2019-01-20T17:42:15+00:00November 24th, 2018|Data Science, Thought Leadership, Vertical Leap|

In this series, we previously talked about the essential steps you should take before starting your big data analytics programme –  see part 1: decide on your end game and start the data consolidation process. [...]

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  • Data science for marketers: Part 1 – Getting your data ready

Data science for marketers: Part 1 – Getting your data ready

By George|2019-01-20T17:42:32+00:00November 21st, 2018|Data Science, Thought Leadership, Vertical Leap|

Data science for marketers: Part 1 - Getting your data ready Clearly, big data is not a fad. It’s a competitive advantage most marketers recognise as a potent solution to some of their most pressing [...]

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