Data science for marketers: Part 3 - Predictive vs prescriptive analytics How much would you like to know what your customers are up to and what kind of nudge they need to convert? [...]

In this series, we previously talked about the essential steps you should take before starting your big data analytics programme –  see part 1: decide on your end game and start the data consolidation process. [...]

Data science for marketers: Part 1 - Getting your data ready Clearly, big data is not a fad. It’s a competitive advantage most marketers recognise as a potent solution to some of their most pressing [...]